It’s important to market everything associated with your business, and that includes you. Many people will buy from you because of who you are and not just because what you’re offering.
Everyone in the Network Marketing, Direct Sales and Multi-Level Marketing industry should be aware of personal branding.
*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend something I don’t love myself!
What is personal branding?
Personal branding is marketing yourself.
It’s a well-known fact that people buy from those they know, like, and trust.
Even if a prospect is excited about what your product can do for her, so much more of her decision to purchase is made by how she feels about you. So let’s see how you can get your beautiful face out front and center.
1. Create your image
It’s not just about putting your name and face on everything you do. You need to decide on what image you want to present.
It should truly be you, but it should focus on integrity and your strengths. How do you want potential customer’s to view you?
- Your image should be represented by everything you say and do in your marketing materials. That includes every email you send out, your company letterhead, and every conversation you have. Keep that image constant.
- Give this some serious thought. Consider the type of person with whom you would want to do business. That’s the type of person you want to be. That’s the image you want others to have of you.
2. Get yourself noticed. Whenever you’re marketing your product, include yourself in the marketing
The two are forever entwined.
- Send out regular updates to all your customers and leads. Tell them what you’re doing and what’s going on. If they like you, they’re more likely to purchase from you. Give them a reason to like you.
- Write relevant articles and post them online. Then send links to those articles to the same folks above. These would be posted on your own website as a blog post.
- I also highly recommend you invest in your own email marketing system, separate from the system provided by your MLM company. This allows you to communicate with your followers using your own branding – and YOU own the email list!
- Attend industry events whenever you can. Shake some hands. Give a talk. Pass out flyers. Make some friends. Do everything you can without being a pest.
3. Become an expert on something
For example, become known as the expert on building an email list or on building a great downline. It’s easier to become an expert on one thing than on ten.
The funny thing is, once you’re considered to be an expert on one aspect of network marketing, you’re assumed to be an expert on everything related to network marketing.
- Being considered an expert carries a lot of power. There is no better way to boost your self-brand among your fellow marketers.
- Another plus is that marketers like to buy information. Sell them products based on your expertise that can help them build their business. You might even make a better living doing this than you do on your own MLM business. I can show you how as a member of the Kingdom Biz Incubator.
4. Be part of your community
Volunteer.
Join your local chamber of commerce.
Find something worthwhile to be part of and contribute your time.
Not only are you being a good person, but you’re also getting your brand out there in a very positive way.
This makes for great material to put on your web page or your email updates.
Being genuine to yourself is important to your success and feeling fulfilled in life. Creating a personal brand that is authentically YOU isn’t hard when you’ve got the right tools and ask the right questions.
Download your FREE Brand Building Cheat Sheet and start attracting your most profitable clients like a magnet!
If you can't sell yourself, it's very difficult to sell your products
So work on your self-branding and make it part of your life. Consider every interaction that you have to be an opportunity to present yourself in a way that is consistent with the image you want to project.
Get out in your community and spread the good word (tactfully) about how great you and your business really are. It’s not just about marketing your products; it’s about marketing yourself, too. Give your image a lot of thought; it really is critical to your success.
When your personal brand improves, so do your sales, and your business grows as a result!
My mission is to encourage women to trust in themselves in life and in business. With love and faith I lead women business owners to find freedom in their God-given identity so they can live out their purpose with confidence. By helping you set expectations that lead to action, your dreams become a reality!