Today, we dive into using podcasts to build your credibility as a thought leader in your industry! Podcasts, just like YouTube videos, are evergreen – meaning they never disappear. They are timeless and bingable!
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Watch Full Episode
My guest today on the Empowered Creativity Show is Frannie Foltz!
Frannie helps maxed-out Christian solopreneurs get booked on podcasts so you can build your audience and become the go-to-industry-expert in your field (without having to spend any of your own time or energy getting booked!)
Frannie is a super connector!
She loves helping others craft their awesomeness into a powerful message and promoting them – so you don’t have to brag about yourself!
Show Notes
- There are over a million podcasts out there
- Podcasts are a fabulous way to get your message in front of other people’s audiences
- This is a long game method to attract your ideal clients into your world
- Many people take action in some way after listening to a podcast. They follow you on social, they check out your website, they may download your freebie or start watching and listening to you directly on your podcast or YouTube.
- After following you for a while and being part of your ecosystem, building your relationship, they may become clients
- Matthew 5:14-16
- Before you send that first email pitch to be considered as a podcast guest, you need to have a few things lined up first.
- For smaller podcasts you don’t need as much as pitching a bigger well known name.
- Have your website ready to view with a few blog posts to show that you know what you are talking about.
- Some podcast hosts look more at your social engagement over your number of followers.
- First, know who you are pitching to, what their audience wants, and how you can provide value to them.
- Before you hit send, pray over the pitch. You have a message to share that God has given you. Ask Him to bless your ask.
- Know what you are going to provide their audience in your interview.
- Be sure to listen to a few podcasts before you pitch to make sure you align with their message and their personality.
- Stand firm in your values and don’t water down your brand just to be a guest on a podcast. In the long run, that may not go well for you.
- You need to do your research and homework. Take the time.
- Frannie’s don’t evers:
- Don’t brag about how awesome you are! Lead the value that you will provide their audience.
- Don’t just do the interview and run. Promote them to your social channels too so you serve the host as well!
- Don’t ever just “cold call.” Take the time to listen to a few episodes, read a couple of blog posts and get to know them first. Reference something you have heard or read in your pitch to help create the connection.
Connect with Frannie
My mission is to encourage women to trust in themselves in life and in business. With love and faith I lead women business owners to find freedom in their God-given identity so they can live out their purpose with confidence. By helping you set expectations that lead to action, your dreams become a reality!
Stephanie Ferrara
Coach, Speaker, Freedom Fighter
Being genuine to yourself is important to your success and feeling fulfilled in life. Creating a personal brand that is authentically YOU isn’t hard when you’ve got the right tools and ask the right questions.
Download your FREE Brand Building Cheat Sheet and start attracting your most profitable clients like a magnet!
